Launch strategy, demo playbook, and pricing hypotheses for bringing Assembly to its first customers.
The product IS the pitch: a live assembly session where an app materializes mid-conversation. M3 multi-agent demos and the M7 "Prod Agent, how many users in Europe?" moment are the wedge.
Five VC-adjacent beta customers first. Their products built and run on Assembly become living case studies and referral engines.
Frontier model token costs at scale shape the pricing model — tiered models, context compression, and per-session cost attribution (M12/M15) keep margins visible from day one.
public/gtm/ and link them here.