Customers

Beta customers & discovery

The first 5 beta customers are VC-adjacent โ€” targeted for delightful, demo-ready sessions by Milestone 4 (month 9). This section tracks the pipeline, discovery notes, and learnings from early assemblies.

Beta program shape

Who

VC-adjacent business owners and operators with a real product idea โ€” people who can both use Assembly and amplify it.

The moment

Milestone 3 demos: "this is unbelievably different from anything I have seen." Milestone 4: first customer product live and monitored entirely through Assembly.

What we learn

Phase Barometer calibration, persona proactivity tuning, and turn-taking behavior all require real customer sessions โ€” synthetic data won't cut it.

๐Ÿค  Customer pipeline, discovery notes, and session learnings will be tracked here.
Drop documents into public/customers/ and link them here.